★★★★★
Loved by 2000+ entrepreneurs
A private society for women over 40 building life, work, visibility and freedom differently.
The 20/80 Society
The 20/80 Society is a vetted community for soulpreneurs, coaches, therapists, consultants, mentors, healers and service-based women over 40 who are done building in isolation.
It is for women who want to expand their world, be seen for their real expertise, create meaningful collaborations, simplify what consumes them, and focus on the 20% that actually moves life and business forward.
A place to think out loud.
Be challenged.
Find opportunities.
Meet women who understand this season.
Talk about business and life in the same breath.
And have the conversations that do not happen in ordinary rooms.
This is not another group to join and forget.
This is a society for women building what comes next, on purpose.
The 20/80 Society
A private society for women over 40 building life, work, visibility and freedom differently.
The 20/80 Society is a vetted community for soulpreneurs, coaches, therapists, consultants, mentors, healers and
service-based women over 40 who are done building in isolation.
It is for women who want to expand their world, be seen for their real expertise, create meaningful collaborations, simplify what consumes them, and focus on the 20% that actually moves life and business forward.
A place to think out loud.
Be challenged.
Find opportunities.
Meet women who understand this season.
Talk about business and life in the same breath.
And have the conversations that do not happen in ordinary rooms.
This is not another group to join and forget.
This is a society for women building what comes next, on purpose.
You have spent over 20 years becoming the woman you are now.
Building the business.
Holding the family.
Carrying the responsibilities.
Learning what you are capable of.
Surviving things most people will never fully understand.
Starting again more than once.
And now something is shifting.
You are not the same woman who began this journey.
You see more clearly what drains you.
You know what no longer fits.
You are less interested in proving yourself.
You want deeper conversations, better connections, stronger opportunities and a life that actually feels like yours.
At the same time, you are still building.
Your business.
Your confidence.
Your visibility.
Your next chapter.
Your health.
Your purpose.
Your freedom.
Some parts feel clear.
Others are still forming.
And while you trust yourself because you have rebuilt before, you also know this:
The right room changes everything.
Why Apply Now?
Founding applications are currently open. The first 100 approved women receive
lifetime access at no cost before annual membership moves to $400/year.
This is not another community to join. It is a room to be known in.
Why Apply Now?
Founding applications are currently open. The first 100 approved women receive lifetime access at no cost before annual membership moves to $400/year.
This is not another community to join.
It is a room to be known in.
BUILT AROUND 4 PILLARS
The 20/80 Society is designed to support the way women over 40 move through both life and business.
Not as separate parts.
As one whole woman building what comes next.
1. Vetted Community
A curated room of women who are here to connect properly, contribute meaningfully and build beyond isolation.
This is not a place to drop links and disappear.
It is a space for real conversations, generous introductions, thoughtful collaboration, peer support and women who understand that the right room can change what becomes possible.
2. Signature Events + Experiences
Live connection sessions, expert conversations, networking salons, visibility opportunities, podcast guest pathways, workshops and future retreats designed to expand your world.
These are not passive trainings you forget about.
They are experiences created to help you meet the right women, be seen for your expertise, strengthen your voice and open doors that may not have existed otherwise.
3. The 20/80 Life + Work Method
A practical method for finding the 20% that creates the real shift in your life, business, visibility, confidence and freedom.
We look at what is consuming your time, energy and creativity, then help you simplify what no longer needs to be so heavy.
This is where women stop doing more for the sake of doing more and start building around what actually matters.
4. Visibility + Opportunity
The Society is built to help women be seen, heard, connected and remembered.
Inside, you’ll find opportunities for podcast features, speaker spotlights, collaboration threads, social amplification, business introductions and meaningful visibility.
Because women do not just need more content.
They need rooms where their work can travel further.
What’s inside
Weekly Connection Threads
Meet women over 40 building businesses, podcasts, offers, and lives with more intention.
Monthly 20/80 Workshops
Each month, Caroline will guide you through one powerful 20/80 principle so you can focus on the part of your business that actually moves the needle. Simple, practical, and designed to help you get results without doing more. (Recordings of past events)
JULY WORKSHOP - The LinkedIn Money Pot
Find better clients through comments, conversations, and DMs.
AUGUST WORKSHOP - AI, But Make It Female
Use AI to save time, simplify business, and grow differently.
Podcast Guest Opportunities
Find guests, pitch yourself, and apply for Life On Purpose Over 40 or More Clients Less Hustle.
Monthly Live Sessions
Join live conversations focused on clarity, visibility, business growth, and taking action on the 20% that creates the biggest shift.
Visibility Prompts
Simple prompts to help you talk about your work without sounding fake, salesy, or generic.
Business Simplification Support
Learn how to stop doing everything manually and focus on the systems, conversations, and strategies that create momentum.
PowerZone Tips + AI Support
Get practical ideas for using AI, automation, content systems, and follow-up tools to save time and grow with more ease.
Real Women. Real Conversations.
No bro marketing. No fake guru energy. No pretending business is easy when life is full.
4 COURSES
10 Clients in 10 Days
A simple visibility and outreach training to help you start better conversations with potential clients.
The #1 AI Starter Kit
A beginner-friendly guide to using AI in your business without getting overwhelmed or sounding generic.
Threaded With Gold
Conversation-starting content prompts designed to help you get more replies, engagement, and real connection.
The Beyond Booked Out Accelerator Program
Training to help you simplify your message, strengthen your visibility, and grow beyond manual 1:1 work.
SIGNATURE EVENTS + EXPERIENCES
Quarterly Masterminds with Hotseats
Each quarter we will hold a mastermind where we break into separate rooms in small groups. Walk away with 1 -3 systems that start working immediatly.
The Wild Woman Alaska Reset
4 days for women over 40 who are ready to stop playing small and remember what they’re made of.
Glacier kayaking in Kenai Fjords + a private fireside reinvention sessions.
The 20/80 Society: Sea Change Intensive 2027
7-day Caribbean business intensive for women over 40 who are done overthinking, overworking and undercharging - Build your next 12-month business plan while sailing the BVI - Workshops, masterminds, CEO strategy sessions, Hot seats. 30-day post-retreat implementation sprint.
Where the next chapter gets built with more truth, less noise and the right women around you.
Membership Criteria
The 20/80 Society is for women over 40 who are building life, work, visibility and freedom differently.
Our members are soulpreneurs, coaches, therapists, consultants, mentors, healers, creatives and service-based women with deep lived experience, meaningful expertise and a desire to grow in the company of other women.
This is for women who are ready to contribute, connect, collaborate and take action.
Not sit silently in the background.
Not drop links and disappear.
Not build alone anymore.
Membership Investment
Founding membership is currently available by application.
The first 100 approved founding members receive lifetime access at no cost.
After founding places are filled, membership will be $400 per year.
Future premium experiences, retreats, private mentoring, live intensives
or specialist programs may be offered separately.
The 20/80 Society probably is not right for you if:
• You want to sit silently in another group and never be part of the conversation
• You are looking for quick wins, hacks or transactional networking
• You want to drop your links, promote yourself and disappear
• You prefer big, noisy, open communities over curated, intentional rooms
• You want someone to hand you a formula instead of doing the deeper work
• You are not ready to invest intention into real relationships
• You are still chasing fake success that looks good but quietly consumes your life
• You want more visibility, but are not willing to support other women being seen too
• You are not open to being challenged, stretched or asked better questions
• You are looking for hustle culture in prettier packaging
This is not a room for women who want to collect another membership.
It is for women who are ready to be known, connected, challenged and supported while they build what comes next.
BONUSES
The 20/80 Tech Stack Glow Up!
Your business backend is getting a Glow Up.
The next 20/80 Tech Stack Glow Up starts soon! In 30 days we’ll help you turn the admin, marketing and tech chaos into a calmer system that saves time, saves money and helps more leads become clients.
Join the Glow Up once you’re inside the Society
Receive Community Rewards!
We want to reward the women who show up, connect, contribute, and take action inside The 20/80 Society.
As you move through the levels, you’ll unlock real rewards designed to support your growth, business, learning, and visibility.
Some Rewards on Offer:
$5 Book Voucher
Build real connections inside the community and unlock your first reward.
3 Months of PowerZone Membership Value: $294
Become an Impact Maker and receive 3 months inside PowerZone to help you simplify your marketing, content, automation, and business systems.
1 Year of PowerZone Membership Value: $1,078
Reach Genius Guide and unlock a full year of PowerZone - your AI-powered business support system for content, marketing, follow-up, and growth.
1-Hour Mentoring Session with Caroline Value: $500
Become a Society Leader and receive a private mentoring hour with Caroline to help clarify your next move, simplify your strategy, and uncover the 20% that creates the shift.
$1000 Tech Voucher
Reach 20/80 Icon status and we’ll gift you a $1000 tech voucher to spend on new technology that supports your business, creativity, or growth.
Because women who take action deserve to be supported.
BONUSES
The 20/80 Tech Stack Glow Up!
Your business backend is getting a Glow Up.
The next 20/80 Tech Stack Glow Up starts soon! In 30 days we’ll help you turn the admin, marketing and tech chaos into a calmer system that saves time, saves money and helps more leads become clients.
Join the Glow Up inside when your inside the Society.
Receive Community Rewards!
We want to reward the women who show up, connect, contribute, and take action inside The 20/80 Society.
As you move through the levels, you’ll unlock real rewards designed to support your growth, business, learning, and visibility.
Some Rewards on Offer:
$5 Book Voucher
Build real connections inside the community and unlock your first reward.
3 Months of PowerZone Membership
Value: $294
Become an Impact Maker and receive 3 months inside PowerZone to help you simplify your marketing, content, automation, and business systems.
1 Year of PowerZone Membership
Value: $1,078
Reach Genius Guide and unlock a full year of PowerZone - your AI-powered business support system for content, marketing, follow-up, and growth.
1-Hour Mentoring Session with Caroline
Value: $500
Become a Society Leader and receive a private mentoring hour with Caroline to help clarify your next move, simplify your strategy, and uncover the 20% that creates the shift.
$1000 Tech Voucher
Reach 20/80 Icon status and we’ll gift you a $1000 tech voucher to spend on new technology that supports your business, creativity, or growth.
Because women who take action deserve to be supported.
Hi, I’m Caroline Balinska
Founder of The 20/80 Society, PowerZone Platform, Audit Your Genius Zone™, The 20/80 Shift™, and host of Life On Purpose Over 40 + More Clients Less Hustle.
I’ve spent two decades helping women build smarter online businesses with less effort through funnels, automation, positioning, and business strategy - long before they became mainstream buzzwords.
But my work now is about more than marketing.
It is about helping women stop burning themselves out trying to build success that looks good on the outside but quietly consumes their life.
I created The 20/80 Society for women over 40 who are building, rebuilding, growing, and choosing themselves again.
Women who want more clients, more clarity, more connection, more freedom, and more life - without fake success, hustle culture, or doing everything alone.
Inside this community, I’ll help you find the 20% that creates the real shift in your business and life.
The clearer message.
The better connection.
The smarter system.
The right conversation.
The Genius Zone you have not fully claimed yet.
I’m so glad you’re here.
This is where we build differently.
Caroline
Hi, I’m Caroline Balinska
Founder of The 20/80 Society, PowerZone Platform, Audit Your Genius Zone™, The 20/80 Shift™, and host of Life On Purpose Over 40 + More Clients Less Hustle.
I’ve spent two decades helping women build smarter online businesses with less effort through funnels, automation, positioning, and business strategy - long before they became mainstream buzzwords.
But my work now is about more than marketing.
It is about helping women stop burning themselves out trying to build success that looks good on the outside but quietly consumes their life.
I created The 20/80 Society for women over 40 who are building, rebuilding, growing, and choosing themselves again.
Women who want more clients, more clarity, more connection, more freedom, and more life - without fake success, hustle culture, or doing everything alone.
Inside this community, I’ll help you find the 20% that creates the real shift in your business and life.
The clearer message.
The better connection.
The smarter system.
The right conversation.
The Genius Zone you have not fully claimed yet.
I’m so glad you’re here.
This is where we build differently.
Caroline
AS SEEN ON
STILL NOT SURE If The 20/80 Society feels like the right room for you?
Frequently Asked Questions
We are here to help!
What is The 20/80 Society?
The 20/80 Society is a vetted community for women over 40 building life, work, visibility and freedom differently.
It is for soulpreneurs, coaches, therapists, consultants, mentors, healers, creatives and service-based women who are done building in isolation and ready to be in a room with women who want more from this next chapter.
Inside, we focus on the 20% that actually matters - the clearer message, better connection, stronger visibility, calmer systems, meaningful opportunities and real conversations that help life and business move forward.
Is it free to join?
Yes - Currently the first 100 founding members will receive lifetime free access
After the founding member places are filled, membership will be $400 per year.
Why apply now?
Founding applications are currently open.
The first 100 approved women receive lifetime access at no cost before annual membership moves to $400/year.
Who is The 20/80 Society for?
The Society is for women over 40 who are building, rebuilding, expanding or redefining their next chapter.
You may be growing a business, changing direction, rebuilding after burnout, stepping into more visibility, wanting better connections, or simply knowing that the way you have been doing life and work no longer fits.
This is especially for women with experience, depth, wisdom and a desire to contribute, not just consume.
Do I have to be over 40?
Yes, The 20/80 Society is intentionally designed for women over 40.
This season of life is different.
The conversations are different.
The priorities are different.
The way we build life, business, visibility, health, purpose and freedom is different.
That is the point.
Is this just another online community?
No.
The 20/80 Society is not a place to join, scroll silently and forget about.
It is built around connection, contribution, visibility, opportunity and intentional action.
The goal is not more noise.
The goal is a better room.
What happens inside the Society?
Inside The 20/80 Society, you’ll find connection threads, visibility prompts, business and life conversations, podcast guest opportunities, live events, workshops, speaker opportunities, collaboration threads, PowerZone and tech simplification support, and spaces to meet women who are building differently.
You’ll also find pathways connected to Life On Purpose Over 40, More Clients Less Hustle, The 20/80 Tech Stack Glow Up and other Society experiences.
What is the 20/80 method?
The 20/80 method is about stopping the endless overworking, overthinking and overcomplicating - and focusing on the 20% that creates the biggest shift.
In business, that might be your message, offer, follow-up, visibility, systems, Genius Zone or client pathway.
Will there be podcast guest opportunities?
Yes.
The Circle is now the main place for Life On Purpose Over 40™ guest opportunities, Audit Your Genius Zone™ hot seats, collaborations and future speaker opportunities.
There is also a private area for Life On Purpose Over 40 guests so we can keep supporting your visibility after your episode airs.
What is Audit Your Genius Zone?
Audit Your Genius Zone is a strategy-style show where Caroline helps women uncover the gap between their expertise, message, offer, visibility and next growth move.
It helps you get clearer on the place where your story, skillset, audience and transformation meet - the part that makes you easier to understand, trust and choose.
Do I need to be using PowerZone Platform?
No. You do not need to be using PowerZone to join the Circle.
But you will find PowerZone tips, AI support, automation ideas and business simplification training inside if you want help cleaning up your marketing, follow-up, content and systems.
How much time do I need to spend inside?
You do not need to be online all day.
This is not about adding more noise to your life.
Even showing up once a week to connect, comment, share, ask, support or take part in a live session can create momentum.
The women who get the most from the Society will be the women who participate intentionally.
Is this for business or personal growth?
Both.
Because women over 40 do not live in neat little boxes.
Your business, confidence, health, visibility, relationships, purpose, family, money and freedom are often moving at the same time.
The Society is built for the whole woman - not just the business owner, not just the podcast guest, not just the coach, not just the mother, not just the woman rebuilding.
All of her.
Is this a networking group?
Not in the awkward “pitch yourself and disappear” way.
The Circle is about real connection, useful conversations, collaboration, visibility, accountability and helping women build differently.
Do I need to have a business to join?
The Society is best suited for women who are building something.
That may be a business, practice, platform, body of work, community, next chapter, creative project or new direction.
You do not need to have everything figured out, but you do need to be willing to show up, connect, contribute and take action.
What makes this different?
The 20/80 Society is not about hustle culture, fake success or pretending business and life are separate.
It is about women over 40 building with more truth, connection, strategy, visibility, support and freedom.
It is a place for women who know there is more - but no longer want to build it alone.
Why is membership by application?
Because the room matters.
The 20/80 Society is designed to be intentional, generous and high-trust.
We want women who are here to contribute, collaborate, support others and build meaningful connections - not simply promote themselves and disappear.
The application helps us protect the quality of the community.
How much is membership?
Membership is $400 per year.
This gives you access to The 20/80 Society community, connection spaces, member conversations, Society events, visibility opportunities, guest pathways, workshops and member-only experiences included within the annual membership.
Some future retreats, premium mentoring, private intensives or specialist programs may be offered separately.
Can I pay monthly?
At this stage, membership is offered annually at $400 per year.
If quarterly or monthly payment options become available in the future, they will be shared on the application page.
What kind of events will there be?
The Society will include live connection sessions, networking salons, expert conversations, visibility workshops, collaboration sessions, podcast guest opportunities, and future retreats or in-person experiences.
The focus is always the same:
helping women expand their world, deepen connection, be seen for their expertise and build what comes next with more support around them.
Can I promote my business inside?
Yes, but this is not a link-dumping group.
There will be intentional spaces for visibility, offers, podcast opportunities, collaborations, wins and introductions.
The culture is connection first.
Promote through contribution, conversation and genuine relationship.
What's the connection to the other brands?
How does this connect to Life On Purpose Over 40?
Life On Purpose Over 40 is one of the media arms connected to The 20/80 Society.
If you are interested in being considered as a guest, the Society is where guest pathways, collaboration opportunities and ongoing guest support will live.
We do not want podcast episodes to be one-off conversations that disappear.
The Society gives us a way to keep supporting, connecting and amplifying women long after the episode airs.
How does this connect to More Clients Less Hustle?
More Clients Less Hustle is the business growth and systems side of the Society.
It supports women who want more clients, less admin, clearer systems, better content, stronger follow-up, AI support, automation and a business that does not consume their life.
How does this connect to PowerZone?
PowerZone is the platform and business backend system connected to the Society.
Some members may use PowerZone to simplify their marketing, bookings, content, AI tools, email follow-up, automations and client systems.
You do not need to be a PowerZone user to join The 20/80 Society, but you will have opportunities to learn more about it and join PowerZone experiences such as The 20/80 Tech Stack Glow Up.
How do I apply?
If The 20/80 Society feels like the right room for you, complete the application above.
Once your application is reviewed, we will send you login details.
We usually take 2-5 days to review your application.
Please keep an eye on your emails 💌
Is this wrong for me?
The 20/80 Society probably is not right for you if:
• You want to sit silently in another group and never be part of the conversation
• You are looking for quick wins, hacks or transactional networking
• You want to drop your links, promote yourself and disappear
• You prefer big, noisy, open communities over curated, intentional rooms
• You want someone to hand you a formula instead of doing the deeper work
• You are not ready to invest intention into real relationships
• You are still chasing fake success that looks good but quietly consumes your life
• You want more visibility, but are not willing to support other women being seen too
• You are not open to being challenged, stretched or asked better questions
• You are looking for hustle culture in prettier packaging
This is not a room for women who want to collect another membership.
It is for women who are ready to be known, connected, challenged and supported while they build what comes next.
